Our Mission
RAAD Swimwear is dedicated to empowering bold, unapologetic women through sustainable swimwear design that radiates strength, confidence, and freedom.
Our mission is to provide women with a lifestyle companion that is versatile styling, encourages them to embrace change, and stands tall in their power.
RAAD is more than just swimwear—it's a community of strong, empowered women who are unapologetically themselves, who love their bodies or want to nurture their bodies, and who inspire others to do the same. Together, we are redefining what it means to feel confident, beautiful, and unstoppable.
Our Values
- Versatility is the new sexy: bold, minimalist designs that redefine swimwear, effortlessly transitioning from casual to elevated—made to stand out in every moment, for every woman.
- Sustainable fashion: eco-friendly practices, RAAD Swimwear is committed to sustainability. The products are gentle on the planet as they are bold in design.
- Building a strong community of sisterhood: dedicated to uplifting every woman through inspiring, authentic content that celebrates self-love, growth, and resilience through life changes.
Our Vision
Our vision at RAAD Swim is to redefine the swimwear industry in Australia and beyond. With a vision to become a globally recognised brand, RAAD is committed to innovative designs and eco-friendly production methods that set new standards in sustainability.Meet Maria
Meet Maria Paula - Founder of Raad’Swim, a visionary leader driven by passion, purpose, and the dream of empowering others to feel confident, strong, and unstoppable in every bikini they wear.
Follow Maria
Follow Maria on Instagram @mariapaulanuma
